Improving User Delight and Accessibility for bottom navigation
in ThanksApp

through Motion-Driven Navigation and Micro-Interactions

OVERVIEW

The Airtel Thanks app bottom navigation used static icons with low visual contrast and no interaction feedback. This made the navigation nearly invisible, resulting in users staying on the home page and showing limited engagement with other products and features.

MY ROLE
Led research, concept development, and Animation

TEAM
1 product designer

THE PROBLEM

People who are blind or have low vision face challenges with both navigation and understanding their surroundings.

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

100+ Million

Users on Airtel Thanks app across India

7.67% (CTR)

For app bottom navigation

THE SOLUTION

We reviewed multiple navigation concepts internally to identify common patterns and emerging trends.

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

AirBnB

Introduce Brand colors on active state:
Reinforce brand recognition and build trust

blinkit

Add Dual-tone icons with micro-animation: Boost Visual appeal

Swiggy

Enable Haptic feedback: Provide a more responsive, tactile experience.

EXISTING BOTTOM NAVIGATION

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

THE REDESIGN

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

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Improving User Delight and Accessibility for bottom navigation
in ThanksApp

Improving User Delight and Accessibility for bottom navigation
in ThanksApp

OVERVIEW

The Airtel Thanks app bottom navigation used static icons with low visual contrast and no interaction feedback. This made the navigation nearly invisible, resulting in users staying on the home page and showing limited engagement with other products and features.

MY ROLE
Led research, concept development, and Animation

TEAM
1 product designer

THE PROBLEM

People who are blind or have low vision face challenges with both navigation and understanding their surroundings.

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

100+ Million

Users on Airtel Thanks app across India

7.67% (CTR)

For app bottom navigation

THE SOLUTION

We reviewed multiple navigation concepts internally to identify common patterns and emerging trends.

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

AirBnB

Introduce Brand colors on active state:
Reinforce brand recognition and build trust

blinkit

Add Dual-tone icons with micro-animation: Boost Visual appeal

Swiggy

Enable Haptic feedback: Provide a more responsive, tactile experience.

EXISTING BOTTOM NAVIGATION

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

THE REDESIGN

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

Introduced the micro-animations

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

Current assistive tools rely on visual cues or voice-only feedback, which are often slow, confusing, and error-prone.

100% rollout CTR up by

7.67%

Stronger Visual Cues

Brand colours and clear states guide attention
which reduced the banner blindness.

Responsive Feedback

Haptics and motion make every interaction feel
alive and engaging.