Crafted 900+ custom icons within a unified system, enhancing visual clarity while improving team efficiency and scalability

Scalable Iconography System

Unified 900+ fragmented icons into a structured, multi-style system adopted across product teams.

900

Icons

The Challenge

This redesign aimed to enhance delight in the Airtel app by localizing iconography, reducing visual interruptions, and communicating context clearly while preserving familiarity

Expert Care for Every Skin Journey

Why

revisited

our

icon

library

5.0

86+ Reviews from clients

Style inconsistency

Clutter design

Size inconsistency

Metaphor duplication

Outdated visuals

Style inconsistency

Clutter design

Size inconsistency

Metaphor duplication

Outdated visuals

Style inconsistency

Clutter design

Size inconsistency

Metaphor duplication

Outdated visuals

Style inconsistency

Clutter design

Size inconsistency

Metaphor duplication

Outdated visuals

Style inconsistency

The Grid

A consistent grid framework was introduced to standardise proportions, spacing, and alignment—reducing visual noise and improving clarity across the app.

Icon Component

Established an icon component system as part of the design system, defining size variants and three stylistic categories (outline, duo, filled) to standardise usage, improve scalability, and enable efficient implementation across products.

Micro Animation

Created scalable micro-animations for icons used across core user journeys in the Airtel Thanks app, improving interaction feedback, visual clarity, and overall user experience. across the Airtel ecosystem.

Hover the icons

Click on the icons

Crafted 900+ custom icons within a unified system, enhancing visual clarity while improving team efficiency and scalability

Crafted 900+ custom icons within a unified system, enhancing visual clarity while improving team efficiency and scalability

Scalable Iconography System

Unified 900+ fragmented icons into a structured, multi-style system adopted across product teams.

The Challenge

This redesign aimed to enhance delight in the Airtel app by localizing iconography, reducing visual interruptions, and communicating context clearly while preserving familiarity

The Grid

A consistent grid framework was introduced to standardise proportions, spacing, and alignment—reducing visual noise and improving clarity across the app.

Icon Component

Established an icon component system as part of the design system, defining size variants and three stylistic categories (outline, duo, filled) to standardise usage, improve scalability, and enable efficient implementation across products.

Micro Animation

Created scalable micro-animations for icons used across core user journeys in the Airtel Thanks app, improving interaction feedback, visual clarity, and overall user experience. across the Airtel ecosystem.

Designed over 900+ icons Simple, clear, useful.

made with ❤️